Website Glow-Up Summary
Website Glow-Up Summary
A clear side-by-side summary of the customer experience improvements made to the Prim’s Cafe website.
Original Website
Updated Website Preview
Website worked, but wasn't optimized for how most customers actually visit — on their phone.
Mobile experience is now easier to read, tap, and navigate.
Address was listed as plain text, not something customers could act on.
Address is tappable and a directions button opens navigation in one tap.
The events/hosting note sat as plain text with no clear next step.
Events now have a clear “Inquire About Events” action so customers know what to do.
About page was one large block of text.
About page is broken into shorter sections so customers can actually read the story.
Coffee & Matcha Bar Booking was in the navigation but easy to overlook.
Coffee & Matcha Bar Booking is more visible and easier for customers to find.
Hours, location, and contact info were spread out in a basic footer.
Hours, location, contact, and event inquiry are organized in one clean contact section.
Phone, email, and social details felt static and easy to miss.
Phone, email, and contact actions are grouped clearly and are one tap to call, email, or open.
Customers had to figure out their own next step.
Clear next steps everywhere: view menu, get directions, call, email, book, inquire, or buy a gift card.